Award-winning creative & strategist based in New York.
For the past nine years, I've been building the PubMatic brand from the inside — elevating creative operations, developing brand platforms with real points of view, and producing campaigns that have held up well beyond their launch dates.
I was part of the team that took PubMatic public on Nasdaq in December 2020, and I've been raising the bar ever since — growing the creative team, deepening the craft, and now leaning fully into what it means to build a brand in the age of AI.
B2B
Brand doesn't stop at the screen. From global sales conferences to industry stages across the globe — I've built immersive brand experiences that show up as confidently in a room as they do on a website.
Events & Experiential
My instincts were shaped in worlds where craft, emotion, and visual distinction aren't nice-to-haves — they're the whole argument. Luxury. Beauty. Lifestyle. Consumer insights. How something looks and feels is the product. I brought that sensibility into B2B, and it's been the difference ever since.
B2C
The thinking behind the work. Brand frameworks, consumer research, market analysis, and thought leadership — the upstream work that makes downstream creative mean something.
Strategy
Research & Insights
Millennials and Emerging Alphas on Instagram: Survey of U.S. users 13 - 24 (PDF)
Millennials & Health: Survey of Health Attitudes & Behaviors in US, UK & South Africa (PDF)
Dimensions of Self-Identity: Survey of Self-Identity Makeup of Millennials compared to Gen X & Boomers (Press Release)
Papers
Objectification and Depersonalization of Men in Advertising: Content Analysis of Male Portrayal from 1982 to 1992
Presidential Candidates' Photographs in The New York Times And Public Opinion: 1956-1992
Fill in the Blanks: An Experiment in Deciphering Sequential Visual Cues
I’ve worked with
Bloomingdale’s
Hershey
Tequila Aviōn
Trader Joe’s
Blue Buffalo
Revo
Home Instead
USC Credit Union
Aid for Aids
Simon Property Group
Creativity doesn't stop at the client brief. A few of the things I've built and supported outside of work — because showing up for the community is just as important as showing up on the stage.
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An advocacy initiative to improve the welfare of misunderstood dogs, promote shelter pet adoption, network animals in need, and educate the public on responsible ownership. Founded the Monster Holiday Drive, which raised more than $5.6MM in goods for 250+ animal shelters and rescues nationwide since 2012.
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A platform for creative professionals to provide dedicated one-on-one portfolio reviews for students — a structured way to pay it forward to the next generation of creatives.
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Oversee operations and community programming for the Capoeira institute rooted in Afro-Brazilian martial arts and cultural tradition — negotiating contracts & school programs, coordinating venue and production for bi-annual graduation showcases, setting up TV interviews and performances, and organizing cultural immersion trips to Brazil.
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Volunteer mentor for Mouse, a New York City-based program that empowers students through technology and creative problem-solving. Giving the next generation of thinkers and makers the support and access they deserve.
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Build Days with the SHP Montgomery County chapter, helping build and deliver free beds to children aged 3–17 who don't have one of their own. Because no kid should sleep on the floor.
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Conceptualized and launched campaigns across multiple media platforms to grow a global cancer support community — connecting people across 110+ countries through shared experience and meaningful dialogue. The community grew to 250,000+ members worldwide, was listed by Parade Magazine as one of seven social networks that could save your life, and won the Webby Award for Best Community Website three times — 2012, 2015, and 2016 — beating out industry giants including Google and Tumblr. As the only cancer community nominated, each win was a moment for the entire community, not just the team.
I Had Cancer — Webby Award Winner, 2012, 2015, 2016
