Red Pepper Flakes. A blog by Imelda Suriato

Beauty brands online: Summer 2010 #2

Lancôme—YouTube Beauty Guru Michelle Phan

Lancôme was smart to tap Michelle Phan as its video makeup artist in February. The 22-year-old art school student is a YouTube sensation—she’s the most subscribed beauty guru with over 200M views and 800K subscribers.

To keep her inspired, Lancôme sent Michelle to Paris for 4 days, visiting historic sites from Notre Dame to The Pont des Arts where Kate Winslet filmed the signature Trésor commercial, as well as the Lancôme Institute. Her Paris journey is recorded in Lancôme’s Facebook “Michelle + Paris” app.

Even though she’s only 6 months into her 2-year contract, her YouTube video views already doubled and she keeps on garnering buzz: This week, she is featured by T, The New York Times Style Magazine, for which she created an exclusive video titled “Futuristic Look.”

p.s.: Did you know she was turned down for a job working behind the counter at a department store for Lancôme? I bet she’s doing OK now.

Bobbi Brown—Pretty Powerful Follow-up

Bobbi Brown captured many in NYC with its Pretty Powerful campaign which was unveiled in May, from print ads to commercials in and on yellow cabs to 5-minute makeovers in their beauty counters. The campaign showcases real women and was kicked off through a video contest in January with public voting in March. For every vote cast in, Bobbi Brown donated $1 to one of Bobbi’s causes, Dress for Success, an organization that provides disadvantaged women with interview suits and career development advice.

While on my usual browse-mode, I went back to the website and noticed its been jazzed up a little. The Pretty Powerful winners now have a “Get The Look” section on a larger page format. The Beauty Buzz section looks like a news bulletin (albeit one from a very nice design firm) with a strong personal feel, especially in Bobbi ‘s Story.

On the other hand, the Learn section has an educational feel of a makeup artist class, where instructions are laid out in a very visual way and the products look almost touchable. The design “Botox” (like they say: You, but better) works for me; I found myself browsing the site more than I usually do.

Maybelline New York—The French Revolution

Gemey Maybelline, the French site for Maybelline New York, offers a lot more features I found interesting compared to the US site. On the mobile front, there are Makeup Studio Mobile app, a virtual makeup studio, and Studio Manucure (aka Manicure Studio) iPhone app which shows you the secrets to a perfect manicure, from selecting the right nail polish to nail care solutions.

In addition, there is WeLoveMakeup.com, an online community of more than 20K “Make Up Addicts” sharing thousands of looks and discussion topics. It’s like Facebook for makeup artists and beauty enthusiasts to connect, learn, share, and even have Make Up Parties.

Its Blog in The City features three personalities: Capucine (a makeup addict), Emily (a fashionista) and Flo (for NY looks & trends). The blog is young, fun and informational, the topic ranges from summer frocks ala The Sartorialist to Magnolia Bakery. I even learned that there is such a thing called a trikini. Who knew?

Meanwhile, Maybelline’s US site has the Runway VIP Sweeps and Maybelline Loves Fashion microsite to support Mercedes-Benz Fashion Week in September. You can find videos and instructions on how to get the look, plus a mini NYC guide if you are here in New York during Fashion Week.

The microsite could be a lot better. It’s just not up to par with what you’d expect out of an official sponsor of Fashion Week.

Chanel—Rouge Coco

Chanel launched its Rouge Coco campaign this spring, featuring French actress / singer Vanessa Paradis. I like the Facebook effort, where you can share virtual Coco Rouge buttons (a la the press kit / swag bag that was sent out in December) by posting them on your wall. Unfortunately, once the reveal period was over, the buttons are gone.

I like that you can browse all the lipstick shades within the Facebook tab but when you click to “Shop Now”, the color you were reviewing didn’t carry through to the e-commerce site. You can see the color name in the URLstring, but you have to reselect the color from the dropdown.

This is too bad because the e-store interface is nicer than a lot of other beauty brands and because the Chanel site is gorgeous with its simple typography, clean layout and stunning photography.

Related post: Beauty brands online: Summer 2010 #1

Photography & The Digital Age

When iPad arrived and all these apps started popping up, I was really not getting all the hype. It’s just an enlarged iTouch. Right? Then I saw The Guardian‘s iPad app, Eyewitness, and I was blown away by how crisply and smoothly presented the images are. The application brought the message to the medium perfectly and the result is breathtaking: The touchable images are so right there in front of you, they litterally take your breath away.

This little moment brought to mind what the photographer and director Michael Grecco wrote in his blog about “The Crazy Industry” that is photography:

I don’t think we’ve even begun to see the visual changes ahead. I think photography will become this hybrid thing on peoples devices that will incorporate the beauty of the still images in composition, content and feel, but then it will additionally be able to move, inform, and help you act.

With the shrinking of the print world, there will be interesting changes on the way work is presented for photographers and artists alike. Like putting up an online portfolio to showcase your work, magazines are also converting to the digital form.

Michael pointed out Issuu.com, a digital publishing platform that can turn your print publication into its digital version that works on the web or even on the iPad by a simple upload. It’s a great way to simplify the presentation layer while creating a database of work by others that allow photographers to see what’s out there and basically “gives me a perspective, not only on myself, but on our society and where we’re heading visually.”

There are other digital publications out there that provides stunning and inspiring photography. Take Victor by Hasselblad and Visura Magazine, beautiful photo glossies.

For dailies, here are my favorites:

• The Big Picture (Boston.com/The Boston Globe)
• Plog Photo Blog (Denver Post)
• Photo Journal (The Wall Street Journal)

Dramatic, touching, heart-breaking, uplifting… These images should inspire more than just photographers, but also creative minds to find new ways to experience them.

p.s.: I didn’t include National Geographic because it’s just so obvious, no?

Beauty brands online: Summer 2010 #1

Revlon—Modern Glamour: Runway Looks to Virtual Makeover

When Squeaky first nabbed the Revlon digital account, we are excited because we were not only working with a global brand with its world-famous ambassadors (i.e. Halle Berry, Jessica Biel, Jessica Alba), we were also presented with a challenging task for a total site re-engineering. So we brought in the glitz of fashion and celebrity, and the technology of virtual makeover.

Tapping into the star power of Revlon’s Global Artistic Director, Gucci Westman, we added behind-the-scenes Fashion Week runway and get-the-look videos into the Beauty Lounge section. From Oscar de la Renta to Rag & Bone, you get all the inside tips & tricks directly from the superstar makeup artist herself.

When we were asked to recommend a virtual makeover engine for Revlon, we did a thorough review of two of the most prominent virtual makeover software available in the market: Daily Makeover & Taaz.* Squeaky’s final recommendation for Revlon’s Virtual Makeup Artist™ is to use Taaz because it allows for a more sophisticated application with very subtle sheerness for glosses, shadows and color hues.

For example, mascara application lengthens the lashes when the amount is increased while on DailyMakeover, the mascara only becomes thicker at the base. In addition, Taaz provides options for types of top and bottom lashes while DailyMakeover only provides Top, Top & Bottom and Bottom. We really like that Taaz’s makeover preview area is much larger than DailyMakeovers. The model’s photos are also more natural with visible blemishes, providing Revlon with real makeover experience as complexion improves upon sheer application of foundation, concealer and blushes.

Other beauty brands that also utilizes Taaz’s virtual makeover engine are Estée Lauder and just recently, TopShop.

Estée Lauder—Let’s Play Makeover

One of the main draw of Estée Lauder’s Virtual Makeover is the use of Hilary Rhoda, the brand’s face since 2007, as the model for you to play with. Everyone would look gorgeous with those blue eyes.

Unfortunately, the “1-Click Look” feature only has one look at a time, while Revlon’s “Get The Look” has seven looks from their ambassadors to choose from.

TopShop Make Up—Virtual Makeover

While TopShop‘s has four looks to choose and three models to play with—if you don’t feel like uploading your own photo, Revlon has six models with wider complexion range to choose from. On top of that, since Revlon has Hair Color products, the Virtual Makeup Artist lets you choose hair color and styles you like to best complete your look.

We continuously think about new ways to improve the Revlon site, including the Virtual Makeup Artist, and believe me when I say we are brimming with exciting ideas. So stay tuned!

Up next is Part 2: From Lancôme’s YouTube sensation, Michelle Phan, to Bobbi Brown’s Pretty Powerful and Chanel’s Coco Rouge

*The review was performed on September 2009.

Automotive brands online: Summer 2010

Renault—The Mégane Experiment: “Can a car change a town?”

The premise: In 2010 Renault discovered a set of fascinating statistics. According to the figures, towns with more Mégane were happier, had higher rates of fertility and longer life expectancies. To put this theory to the test, they’ve sent Claude, a ‘consultant de joie’ to Gisburn (Lancashire), a town with no Méganes and apparently very little joie de vivre, to conduct ‘The Mégane Experiment‘.

Done by Publicis, the Renault UK campaign takes a light-hearted Anglo-French cultural comparison of the two distinct villages, basically telling the people of Gisburn that their town and people are crap and they need to do something. Watch Claude, the self-proclaimed “joie de vivre” expert, as he attempts to educate the people of Gisburn on the subject and introduces the Mégane car model as the thing that can bring joy to the city.

The Mégane Experiment‘ is hilarious in a French Borat kind of way.

Volkswagen—Anyone for a Sunday Drive?

Volkswagen Canada resurrects the oft-forgotten Sunday drive. The campaign for the new VW Golf by Red Urban asks what happened to the spirit of of the Sunday drive. “Anyone for a Sunday Drive?” campaign is true to the Volkswagen spirit: Cheeky, fun-to-drive aspects of VW. It’s for people who don’t just drive to go from Point A to Point B; It’s for people who simply love to drive.

Don’t forget to go to Remix Road and have fun—‘S Wonderful, ‘S Marvelous is definitely in my head now!

Note: I didn’t see this anywhere on the site, but supposedly Canadians also have the opportunity to record their own Sunday driving experiences and share them online.

Ford Fiesta—The Fiesta Project

Ford Fiesta kicks up the summer with The Fiesta Project where they asked real people to come up creative ways to put the new 2011 Fiesta to the test. Interesting videos are then shot, from “Fiesta vs. Lamborghini” to “Dawn of The New Key Fob.”

Because there are no direct sales pitch per se and that “How Much Can It Bear?” has a touch of Super Troopers spirit, this one stands out in my book.

Jeep—The Things We Make, Make Us.

Jeep has been allover television and the web lately with its “The Things We Make, Make Us” campaign for Grand Cherokee. The slight note of propaganda takes you to a journey through American industrialism, patriotism and everyday hard-working people. It’s not war propaganda, it’s a propaganda of America’s manufacturing prowess.

I like the tone, the big, bold typography, the video and the clanking in the music. It reinforces the manifesto: “Our newest son was imagined, drawn, stamped, hewn and forged here.” This 2011 Grand Cherokee is 100% American, and I like it.

KIA Sportage—What’s Your Sportage Style?

KIA Sportage adds a little Facebook chatter to their web presence, starting from a simple tab on Facebook that invites you to experience and share your Sportage 360° thoughts to a sleek Flash microsite with nice scene building, extreme close-ups of features and an FB Chatter page.

Sadly, not that many people join in the chatter.

Other notables:

Volvo—Naughty S60: Microsite and on Facebook asking “Which City is the Naughty Capital of Europe?”

Toyota Camry—Autobiography: Strong Facebook presence to support TV buy. Facebook application allows you to tell your Toyota Story and upload your video.

Patrizia Pepe F/W 10/11: Faceless

Patrizia Pepe, the Italian fashion label and one of Florence’s best-kept secrets, has been on my radar since I stumbled upon them on YOOX, my guilty pleasure.

For their Fall/Winter 2010/2011 Campaign, the label decided to go with Who Is Patrizia? and covered the faces of models with various objects, from boombox and rubber duckie to feathers and a Chihuahua. The idea behind the mysterious campaign by TBWA \ Italia is clearly to raise awareness about the label’s designer Patrizia Bambi. Who? Exactly. And now you want to know.

Besides not needing any famous models for the photo shoot, the faceless models made you look at the stylish clothing and intricate details. The F/W 2010/2011 collection is well-groomed, minimalist and bold. Oversized lapels, sparkly fabrics, intricate stitching and ruches are paired to draw attention.

And not just because I have a coat addiction, but my, my… the navy blue admiral jacket is just fetching!

A. Sauvage: This is Not a Suit

I’m really liking Adrien Sauvage‘s take on his look book. As his first collection of suits is being praised due to its mix of modern styles and Saville Row-level cuts, I’m more drawn into the black-and-white look book.

Called This is Not a Suit, the look book showcases Sauvage’s creative talent and artistic vision, in which he cast and personally photographed some of art and music’s finest as models for his debut collection. The Tumblr site appropriately offers a simple presentation of the subject, the artistic landscape and the photography, which I really think is brilliant.

A side note on his collection: No logos or insignias—which I love. Basically, nothing gets in the way of the suit’s subtly smooth air and crisp appearance. The only nod to his name is an A. Sauvage label on the interior of the jacket with a short info of its origin along with notes about its inspiration.

That’s a touch of class, indeed.

Found via Cool Hunting.

QR Codes + Graffiti > Commerce

Everybody is talking about Calvin Klein’s “Get It Uncensored” QR Code billboard in SoHo. So what. It’s been around in Japan for ages (well, maybe not ages, but since the 90′s). Invented by Denso-Wave in 1994,  it’s now pretty much on every printable/projectable surface.

The US market is finally catching on and we started seeing commercial uses such as the Calvin Klein billboard or the Nordstrom storefront, or as tourism tool being utilized by European cities like Bordeaux, France, with its Digital City Project or Senigallia on Italy’s Adriatic coast with its QRCity. And yeah, it’s the next biggest thing and its cool. But it has to be more than commerce or tourism.

Then came the Berlin-based urban artist Sweza. Since graffiti are always removed by either the local authorities or property owners, he decided to photograph the graffiti to preserve it and after the graffiti was removed, he placed a QR code in the exact location, which shows you the original. It’s QR code acting as graffiti, but cleaner. Very clever.

Taking that a step further, Digit, a London-based interactive communications agency, is QR-Coding graffiti and making it a talking point. Called I Could Do That, the project basically stems from how everyone always has an opinion about different urban art. A QR code is placed next to each graffiti/art piece which brings you to a site where you can post your comment or read other people’s. So now the graffiti becomes an invitation to a dialogue, creating a reciprocity of some sort.

See samples of comments on Vhils piece above.

For me, it allows the city dwellers/walkers to have a kinship with the concrete you walk on and the walls you pass through. It is “if this walls could talk” times ten. And I like that.

End notes: Thanks to 2d code for being such a resource for all things QR code. What’s the future? I see on-the-spot public voting (from policies to ideas) and online-offline dialogue (think conferences or soapbox orations a la Hyde Park) to QR code as bouncers (yup, you’re not on the list, buddy!). It’s going to be a lot of fun.

If you have any interesting ideas on QR code application, let me know.

Glorious! Soups: Super alphabet soup

Glorious! Soups® packaging caught my eyes when browsing through I Love Dust‘s portfolio. Beautiful illustration and typographic approach sets this packaging apart. Glorious! Soups® takes alphabet soup to another level.

Glorious! Soups®‘s simple black site allows the letters of the alphabet—an ‘A to Z of Global Flavors’—prominently displayed. Iconic, bespoke illustration represents each letter, showcasing authentic global influences and flavors of each product. The illustration is well done (if you know I Love Dust’s work, it’s not surprising at all).

“We wanted to build brand that was bold, adventurous and gutsy to inspire people to try out the new product, ” explains Mandy Taylor, commercial director at Glorious!. Working with Glorious!’s branding agency, Lambie-Nairn, I Love Dust has successfully delivered just that.

The new Glorious! Soups is bold yet eloquent, bringing some ‘zing’ to boring ol’ soups and sauces. It’s simply stunning—both the concept and the design.

How can you not love “M is for ‘Malaysian Chicken’” with delicate Asian flower motif while “T is for ‘Toulouse Sausage and Bean’” and is flanked by legs of can-can dancer?

The Geometry of Pasta

The Geometry of Pasta is not just a recipe book from critically acclaimed chef, Jacob Kenedy. It is a stunning book of over 100 recipes designed in black-and-white that reveals the science, history and philosophy behind spectacular pasta dishes from all over Italy.

It’s designed by award-winning designer, publisher and Creative Partner at Here Design, Caz Hildebrand, who is also responsible for other sumptuous cookbooks by Nigella Lawson and the Hairy Bikers.

The book presents a striking fusion of design and food:  “The book tells you everything you need to know about cooking and eating pasta like an Italian.” The punchy graphic design paired with simple recipes is cheeky, yet efficient. It’s gastronomic pop art, and I want a giant print of the cover as wallpaper in my kitchen!

Visit The Geometry of Pasta for more.

Jay Maldonado for Zoo York: Locals Only

Zoo York has teamed up with NY photographer and skater Jay Maldonado.  The L.E.S native (he grew up in La Guardia housing projects on Clinton St.) captured beautiful images of a day in the life of New Yorkers for the Locals Only board series.

The stark B&W portraits captured the grit and texture of NYC street corners. He admits when he goes out shooting, he’s looking to capture some sort of moment so he can get across the right feeling. And when you go through his work, he’s spot on.

On shooting with NYC as a backdrop, Jay couldn’t ask for more:

There are so many different things to shoot, so many different people, buildings. Not every corner is alike and not to mention the great landscape as your back drop. I couldn’t ask for anything better as a backdrop.

I totally agree. Read Zoo York’s interview with Jay.

For more on Jay, visit jaymaldonado.com.

Roots x Douglas Coupland

The RootxDouglasCoupland clothing line, a collaboration between Douglas Coupland (the author of the bestseller Generation X) and Roots (the Canadian clothing company), finally unveiled in stores yesterday.

I heard about this collaboration through the grapevine a.k.a Twitter and I straightaway thought, oh no, what’s a literary doing with a clothing brand? But then I remembered that he’s also an artist, screenplay writer and producer. His ability to capture our techno-pop-culture extends to his art, where he explores and corrupts dimensions of pop culture and pop art. Andy Warhol’s his favorite study.

The collaboration with Roots features not just clothing, but art installations, sculpture, custom designed art and retail spaces. The RootxDouglasCoupland website is projects Coupland’s aesthetic very strongly –TV test pattern, pixilated objects and punch-card dots to name a few. The warping mouse-over effect that is suspiciously very Yugo Nakamura (remember his Wonderwall?).

To be honest, the pieces are fantastic. Look at these Test Pattern Armwarmers! That’s going into my closet.

When interviewed by Steven Heller, Coupland explained that his Roots clothing line as more of an art/design experiment, part of his exploring new ways of perceiving “being Canadian.” A friend suggested he collaborated with Roots as part of that exploration and he thought “it was a good idea, and wonderfully free of cynicism.”

Coupland also loves Penguin (the Canadian publishing house, not the bird) for their cutting edge worthiness and dutiful minimalism. He’s speaking about the covers and he’s not just saying. For Penguin’s 75^th Anniversary in March, he created Speaking of The Past, celebrating the publishing house with invitation for fans to design their own Penguin covers as well as showcasing the various original templates used from 1935-1963.

His devotion to their simplistic design lines was strongly expressed in this little autobiographical paragraph:

Last month I installed new bookshelves in a room in my house. They’re black, and my painter offered the unsolicited opinion that they might look depressing when completed. I knew he was wrong because, at the very least, the paperback shelf couldn’t help but have a cheerful orange zing a zing that comes from the Penguin spine, the most wonderfully insidious default interior design statement in our culture. Even crack dens glow with Penguins on the shelf.

That, in my opinion, is lovely. What a statement of devotion.

You have to admit, Douglas Coupland is one hell of a creative and productive human being. How inspiring.

Burberry Eyewear: Swiveling heads

Burberry shows its Eyewear in a enticing way on Facebook. It caught me by surprise because this unassuming tab looks just like any other nice-photo-of-beautiful-models-wearing-merchandise interface. But then I mouse-over the model and — EEEK!! — her head swivels following my cursor! No, I’m not making this up. It freaked me out for a sec!

Browse all the models here and see how smoothly the interaction is. It could still be a bit better (yeah, I don’t like all the pre-loader either) but it’s a totally cool way of showcasing the eyewear: On actual persons, on pretty much every angle that matters. Superbly done!

Get BP’ed!

As part of my disgust over the atrocious environmental disaster courtesy of BP, I’m sharing this virtual oil spill so you can now have the same disregard by Oil-Spilling any website. See how my website get brutalized with gushing underwater oil.

Go Instant Oil Spill your site now. Brought to you by the folks at A Cleaner Future.

Augmented Shadow

Instead of making virtual objects come to life atop a flat surface, designer Joon Moon’s Augmented Shadow brings another dimension to AR, using tangible objects to produce artificial shadows on a tabletop display. The cubes create a shadow world of small houses with creatures living inside and moving around seeking out the light.

It is indeed the flipside to table top augmented reality. Kudos!

Via Design Boom.

Companhia Athletica’s clever calendar

These calendar from Companhia Athletica is excellent

To keep their members’ motivation throughout the year, the agency DM9DDB created a clever calendar with cutout silhouettes of a man or a woman that will be slimmer as the months go by.

Cute and clever, and I want one!