Information Architecture, User Experience, Creative Concept, Art Direction

bio

Imelda Suriato is the Creative Director for Squeaky Wheel Media, an award-winning interactive agency in New York City. Prior to Squeaky, she held positions as Creative Director at ExecuNet and Lead Designer at Knowledge Strategies Group where she lead creative efforts and usability studies for interactive medium.

Imelda received her master’s degrees from the S.I. Newhouse School of Public Communications at Syracuse University, where her research focused on combining fields such as Visual Communications and Quantitative Research as a means of understanding the visual form and information flow in communication. After completing her theses and a brief stint teaching at her college, Universitas Indonesia, she switched gear and delved into what was then called the New Media.

Uncovering the possibilities presented by the information technology field, both in soft- and hard- ware development, it become clear to her that this field will provide enough intrigue to feed her curiosity and hunger for learning. Ten years later, she still watches intently as that medium blossomed into its immersive form today and fill an important role in people’s life.

In her past life, she was a reporter for HAI Magazine in Jakarta, Indonesia. On Indonesia: She misses the wonder ful people, the fantastic food and the sweet memories of things you do when you were growing up.

client snapshot

interview & papers

Drawing, Cutting and Pasting
Insights, Communication Arts

Objectification and Depersonal-ization of Men in Advertising: Content Analysis of Male Portrayal from 1982 to 1992
Master’s Thesis

Presidential candidates' photographs in the New York Times and public opinion: 1956-1992
Master’s Thesis

Fill in the Blanks: An Experiment in Deciphering Sequential Visual Cues
Undergraduate Thesis

interest

Photography, politics, trend spotting, culinary, history, words, numbers, tinkering.